{"id":19874,"date":"2024-08-08T06:35:21","date_gmt":"2024-08-08T04:35:21","guid":{"rendered":"https:\/\/www.appleking.cz\/blog\/?p=19874"},"modified":"2024-08-05T11:55:31","modified_gmt":"2024-08-05T09:55:31","slug":"apple-a-anuntat-rezultatele-financiare-pentru-trimestrul-precedent-serviciile-si-ipad-urile-s-au-descurcat-bine-iphone-urile-nu-au-fost-atat-de-reusite","status":"publish","type":"post","link":"https:\/\/www.appleking.ro\/blog\/apple-a-anuntat-rezultatele-financiare-pentru-trimestrul-precedent-serviciile-si-ipad-urile-s-au-descurcat-bine-iphone-urile-nu-au-fost-atat-de-reusite","title":{"rendered":"Apple a anun\u021bat rezultatele financiare pentru trimestrul precedent! Serviciile \u0219i iPad-urile s-au descurcat bine, iPhone-urile nu au fost at\u00e2t de reu\u0219ite!"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Ca \u00een fiecare trimestru, Apple \u0219i-a anun\u021bat rezultatele financiare pentru al treilea trimestru fiscal din 2024, care corespunde celui de-al doilea trimestru calendaristic (aprilie-iunie). Aceste rezultate nu sunt de interes doar pentru anali\u0219tii financiari \u0219i investitori, ci adesea \u0219i pentru fanii obi\u0219nui\u021bi ai m\u0103rcii, deoarece atunci c\u00e2nd Apple le anun\u021b\u0103, organizeaz\u0103 \u0219i o conferin\u021b\u0103 telefonic\u0103 cu ac\u021bionarii, \u00een timpul c\u0103reia dezv\u0103luie o mul\u021bime de detalii interesante care ne ofer\u0103 mai multe informa\u021bii despre modul \u00een care func\u021bioneaz\u0103 diferitele divizii ale companiei \u0219i ce direc\u021bie vor lua \u00een viitorul apropiat. A\u0219adar, ce am aflat din anun\u021barea acestor rezultate?<\/p>\n

\u00cenc\u0103 un trimestru record – Serviciile \u0219i iPad au fost principalele motoare<\/b><\/h1>\n

\"\"<\/a><\/p>\n

Pentru al treilea trimestru fiscal din 2024, Apple a raportat venituri de 85,8 miliarde de dolari \u0219i un profit net trimestrial de 21,4 miliarde de dolari, comparativ cu venituri de 81,8 miliarde de dolari \u0219i un profit net trimestrial de 19,9 miliarde de dolari, \u00een acela\u0219i trimestru al anului trecut. De asemenea, Apple a stabilit noi recorduri pentru acest trimestru \u00een mai multe domenii, mai ales \u00een segmentul de servicii. Categoria iPad a \u00eenregistrat, de asemenea, o cre\u0219tere semnificativ\u0103 a v\u00e2nz\u0103rilor, care a fost relansat\u0103 de lansarea noilor iPad Pro \u0219i iPad Air, dup\u0103 mai multe sc\u0103deri majore.<\/p>\n

„Apple anun\u021b\u0103 ast\u0103zi un nou record de v\u00e2nz\u0103ri pentru trimestrul iunie, de 85,8 miliarde de dolari, \u00een cre\u0219tere cu 5% fa\u021b\u0103 de anul trecut.<\/i> Pe parcursul trimestrului, am anun\u021bat cu entuziasm actualiz\u0103ri incredibile ale platformelor noastre software, inclusiv Apple Intelligence, un sistem revolu\u021bionar de inteligen\u021b\u0103 personal\u0103 care integreaz\u0103 modele puternice de inteligen\u021b\u0103 artificial\u0103 generativ\u0103 privat\u0103 \u00een nucleul iPhone, iPad \u0219i Mac.<\/i> Suntem \u00eenc\u00e2nta\u021bi s\u0103 \u00eemp\u0103rt\u0103\u0219im aceste instrumente cu utilizatorii no\u0219tri \u0219i continu\u0103m s\u0103 facem investi\u021bii semnificative \u00een inova\u021bii care vor \u00eembog\u0103\u021bi via\u021ba clien\u021bilor no\u0219tri, toate acestea fiind ghidate de valorile care ne conduc activitatea.“ – Tim Cook, CEO, Apple<\/i><\/p><\/blockquote>\n

\"\"<\/a><\/p>\n

\u0218i cum a comentat conducerea Apple fiecare dintre segmentele opera\u021bionale ale companiei?<\/p>\n

iPhones<\/b><\/h1>\n

Tim Cook a declarat c\u0103 modelele iPhone 15 au performat mai bine dec\u00e2t modelele iPhone 14. Se spune c\u0103 Apple a stabilit un record pentru num\u0103rul de dispozitive aflate \u00een utilizare activ\u0103. \u00cen ceea ce prive\u0219te iPhone 16, Cook a declarat c\u0103 societatea este „foarte \u00eenc\u00e2ntat\u0103“ de Apple Intelligence \u0219i de nivelul de valoare pe care \u00eel va oferi utilizatorilor. Se spune c\u0103 Apple Intelligence va fi „un alt motiv pentru a face upgrade la un dispozitiv nou“.<\/p>\n

\"Apple<\/p>\n

Cu toate acestea, veniturile din v\u00e2nz\u0103rile de iPhone au sc\u0103zut trimestrul trecut, dar numai cu un procent relativ nesemnificativ, l\u0103s\u00e2nd compania cu 39,3 miliarde de dolari \u00een v\u00e2nz\u0103ri de iPhone.<\/p>\n

Apple Intelligence<\/b><\/h1>\n

Cu privire la Apple Intelligence, Cook a declarat c\u0103 Apple abia a\u0219teapt\u0103 s\u0103 vad\u0103 ce lucruri uimitoare vor face dezvoltatorii cu Apple Intelligence. Cook se a\u0219teapt\u0103 ca dezvoltatorii s\u0103 aplice Apple Intelligence pe scar\u0103 larg\u0103 \u00een aplica\u021biile lor, cu func\u021bii care sunt aplicabile multor tipuri de aplica\u021bii.<\/p>\n

\"Introducing<\/p>\n

El a confirmat c\u0103 Apple planific\u0103 o lansare treptat\u0103 a func\u021biilor Apple Intelligence. Unele caracteristici vor ap\u0103rea mai t\u00e2rziu \u00een cursul anului, de exemplu, integrarea ChatGPT cu Siri ar trebui s\u0103 apar\u0103 p\u00e2n\u0103 la sf\u00e2r\u0219itul acestui an calendaristic. El a mai spus c\u0103 Apple investe\u0219te mai mult \u00een inteligen\u021ba artificial\u0103 \u0219i \u00een \u00eenv\u0103\u021barea automat\u0103 \u0219i inten\u021bioneaz\u0103 s\u0103 creasc\u0103 aceste investi\u021bii \u00een fiecare an.<\/p>\n

iPad-uri<\/b><\/h1>\n

\"iPad<\/p>\n

Apple a \u00eenregistrat o cre\u0219tere puternic\u0103 a v\u00e2nz\u0103rilor de iPad-uri datorit\u0103 lans\u0103rii iPad Pro M4 \u0219i iPad Air M2 \u00een cursul trimestrului precedent. V\u00e2nz\u0103rile de iPad-uri au ajuns la 7,2 miliarde de dolari, \u00een cre\u0219tere cu 24% fa\u021b\u0103 de 5,8 miliarde de dolari \u00een trimestrul anterior.<\/p>\n\n\n

Servicii<\/b><\/h1>\n

Apple a \u00eenregistrat o cre\u0219tere a veniturilor din servicii de 24,2 miliarde de dolari, \u00een cre\u0219tere de la 21,2 miliarde de dolari \u00een urm\u0103 cu un an \u0219i un nou record istoric de venituri. Apple va anun\u021ba c\u0103 are mai mult de un miliard de abonamente pl\u0103tite \u00een cadrul serviciilor, un nou record.<\/p>\n

\"apple-services<\/p>\n

Directorul financiar al companiei, Luca Maestri, a declarat c\u0103 Apple observ\u0103 o cre\u0219tere constant\u0103 a nivelului de implicare a clien\u021bilor \u00een ecosistemul s\u0103u. Maestri a mai spus c\u0103 societatea face o „treab\u0103 foarte bun\u0103“ \u00een ceea ce prive\u0219te \u00eembun\u0103t\u0103\u021birea calit\u0103\u021bii serviciilor sale \u0219i cre\u0219terea cantit\u0103\u021bii de con\u021binut disponibil. Apple inten\u021bioneaz\u0103 s\u0103 continue s\u0103 adauge con\u021binut nou pentru Apple TV+ \u0219i Apple Arcade.<\/p>\n

Alte segmente – Mac, Wearables<\/b><\/h1>\n

Rezultatele din celelalte segmente ale Apple nu au fost foarte interesante \u0219i au fost aproximativ la fel ca \u00een trimestrul comparabil al anului trecut. Veniturile din Mac-uri au crescut cu dou\u0103 procente, ajung\u00e2nd la 7 miliarde de dolari, \u00een timp ce veniturile din segmentul Home and Wearables (adic\u0103 Apple TV, AirPods, Apple Watch \u0219i altele) au sc\u0103zut cu acelea\u0219i dou\u0103 procente, ajung\u00e2nd la 8,1 miliarde de dolari.<\/p>\n

Cooperarea cu UE privind respectarea reglement\u0103rilor<\/b><\/h1>\n

Apple a comentat, de asemenea, modul \u00een care continu\u0103 s\u0103 colaboreze cu UE cu privire la conformitatea cu reglement\u0103rile recent adoptate de Comisia European\u0103. Reamintim c\u0103, din cauza acestor reglement\u0103ri, Apple a am\u00e2nat lansarea unor noi caracteristici importante \u00een UE, cum ar fi Apple Intelligence \u00een special. Maestri a declarat c\u0103 Apple continu\u0103 s\u0103 negocieze cu Comisia European\u0103 cu privire la conformitatea cu Digital Markets Act.<\/p>\n

\"P\u016fjde<\/p>\n

Tim Cook a comentat c\u0103 Apple \u00eencearc\u0103 s\u0103 \u00een\u021beleag\u0103 cerin\u021bele de reglementare la care este supus\u0103 \u00eenainte de a introduce Apple Intelligence \u00een Uniunea European\u0103.<\/p>\n

Perspective pentru urm\u0103torul trimestru<\/b><\/h1>\n

Apple a declarat c\u0103 se a\u0219teapt\u0103 ca v\u00e2nz\u0103rile pentru trimestrul septembrie s\u0103 creasc\u0103 de la an la an \u00eentr-un ritm similar cu cel din iunie. Veniturile din servicii sunt a\u0219teptate s\u0103 creasc\u0103 \u00eentr-un ritm de dou\u0103 cifre, similar cu restul acestui an. Marjele brute sunt a\u0219teptate s\u0103 fie de 45,5% \u0219i 46,6%.
\nMac va avea o compara\u021bie dificil\u0103 cu anul trecut, potrivit lui Maestri, deoarece lansarea din var\u0103 a MacBook Air de 15 inchi, \u00een toamna anului 2023, va avea un impact mare asupra v\u00e2nz\u0103rilor. \u00cen aceast\u0103 toamn\u0103, Apple s-ar preg\u0103ti, de asemenea, s\u0103 introduc\u0103 noi MacBook-uri cu cipuri M4, dar impactul v\u00e2nz\u0103rilor acestora nu va mai lovi trimestrul de var\u0103 curent.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ca \u00een fiecare trimestru, Pokra\u010dovat ve \u010dten\u00ed…<\/a><\/p>\n","protected":false},"author":21716,"featured_media":19834,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_options":[]},"categories":[21],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"\nApple a anun\u021bat rezultatele financiare pentru trimestrul precedent! 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